Update
Omnisend Pricing Changes in 2026: What Moved and What It Costs You
Tracking Omnisend's 2026 pricing shifts — tier changes, SMS add-on costs, and how the new numbers stack up against Klaviyo and Mailchimp for a growing Shopify list.
Omnisend
Omnisend adjusted its pricing through 2026, and if you’re budgeting for a growing list, the changes are worth tracking precisely. This is our running log — we update it as new tiers and SMS costs land. (For the Klaviyo side of the same story, see our Klaviyo 2026 price increase breakdown.)
What changed
- Tier reshuffle. The entry and mid tiers were repackaged, with contact allowances and feature gates shifted between plans. The free tier remains, but some automations that were once included now sit behind paid plans.
- SMS add-on pricing. SMS continues to bill separately per message, with rates that scale by volume. If you run email + SMS in one flow (a key Omnisend strength), model the SMS cost explicitly — it’s easy to under-budget.
- Contact definition. Omnisend bills on contacts you send to. The 2026 changes didn’t move this basis, but the plan thresholds around it did, so re-check where your list lands.
Practical takeaway: re-open your plan page after any vendor email about “plan updates.” Thresholds move silently, and a list that fit one tier last quarter can slip into a pricier one without you changing anything.
Approximate 2026 numbers (verify before you commit)
Treat these as ballpark monthly figures at common list sizes on paid plans:
| List size | Omnisend (contacts) | Klaviyo (active) | Mailchimp (total) |
|---|---|---|---|
| 500 | ~$16 | ~$45 | ~$13 |
| 1,500 | ~$30 | ~$70 | ~$26 |
| 5,000 | ~$72 | ~$150 | ~$75+ |
| 10,000 | ~$130 | ~$270 | ~$160+ |
The pattern holds: Omnisend stays the cheaper of the two “real” tools at small-to-mid lists, while Klaviyo’s active-profile model rewards strict list hygiene and Mailchimp’s total-contact billing climbs hardest.
What it means for you
- If you’re on Omnisend and pruning: the repackaging likely didn’t hurt you much — keep maintaining the list and you stay efficient.
- If you’re deciding between tools: the gap between Omnisend and Klaviyo early on is wider than ever, which strengthens the “start on Omnisend, graduate to Klaviyo” path we outline in the full Omnisend review and the three-way comparison.
- If you run SMS: the add-on is where Omnisend’s all-in-one promise gets expensive. Price a realistic monthly send volume before assuming “one platform” saves money.
Bottom line
Omnisend’s 2026 moves keep it the balanced default for most Shopify stores — cheaper than Klaviyo at typical list sizes, deeper than Mailchimp for ecommerce. Just watch the SMS add-on and the silent tier thresholds.
We track vendor pricing as it changes. Last updated 2026-08-08. For the competitive picture, see the Omnisend review and the Klaviyo vs Omnisend vs Mailchimp comparison.